Drukka is leading the personalisation task that exploit the novel preference extraction capabilities offered by 360o media, through the viewing direction in conjunction with content metadata It i salso responsible for the technical and production tasks such as 360° Video Tools, developing the multiplatform interfaces, developing the annotation tool as well as the custom Player Technology envisioned for the project. Drukka takes a pivotal role in exploitation with respect to business planning and awareness creation due to its large network of commercial contacts and experience in investment and business acceleration.

Website: http://www.drukka.hu/

Drukka is a leading creative solutions developer company and a start-upfactory focused on unleashing the full potential of its clients in the digital age. Serving its B2B partners primarily in marketing, media and communication (e.g. Viasat, Inivitel, T-Com, SportLiveMedia), entertainment, real estate, banking and retail industries. It frequently uses 360o videos, Augmented- and Virtual Reality as the primary form of engagement that transform customer interactions into exciting, engaging and highly informative experiences to strengthen brand loyalty. Via its Start-up-Studio model (http://startup.drukka.com/) it acts as a platform for building successful businesses, by taking ideas from pre-seed levels to large scale investments. As an example, its current incubation portfolio includes 360Moovies and AppMedia both of which provide tool sets that will be built upon in the context of the Hyper360 project, as well as the technical solutions offered by PanoCAST (http://www.panocast.com), the technology of which Drukka acquired in summer of 2016 to help boost its Immersive Media presence. These technologies will be managed and integrated into the Hyper360 project by a dedicated team of Drukka experts and developers.

B. Takacs

Position

G. Richter

Position

T. Bohner

CEO and founder

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