100% IFAtainment – Media, games, communication, photo & video, audio entertainment, home entertainment, smart home, smart appliances and so much more. IFA transforms Berlin into the technology capital – with stars and innovations up close! Berlin offers more than ever during IFA. Because IFA is not only a hotspot for technology trends from across the globe, it’s also an open-air festival, cultural showplace and red carpet all in one – pure IFAtainment! Every year, IFA welcomes thousands of exhibitors presenting their newest product highlights.